ABC Launches New Slogan
Early in 2017, some of the members of the ABC Leadership Team participated in a high-level branding exercise to evaluate our marketing strategy, current view of the ABC brand, our target audience, and the best way to reach our stakeholders and donors.
We received valuable feedback suggesting the need for a single message that is consistently used across the organization for marking material, business cards, email signatures and social media messages.
Reflecting ABC’s focus on participant abilities rather than disabilities, our new slogan of Celebrating abilities ONE PERSON at a time was born.
Watch for the new slogan in a series of spots now running on KTTC-TV and in all ABC’s communications going forward!